The recent Streaming Media West conference in Los Angeles took place and there was Peter Csathy, president and CEO of Sorenson Media. He said that video encoding is moving from the desktop to the cloud nowadays, but the evolution process is not fast.

One reason for the slow move to the cloud is that companies have concerns about privacy and security. But when they try cloud encoding, says Csathy, they typically come back for more.

He sais that encoding services are focusing on enterprises lately, making customers comfortable with cloud encoding and emphasizing the fast upload technology that allows them to upload large files without long delays: “Harness the power of the cloud, take those files — fast file, fast transfer up into the cloud because that’s critical so you can have near real-time review and approval and collaboration — but wrapping it in all kinds of security so that you feel safe taking this prime motion picture and television content that’s worth millions of dollars and that can’t get out, it cannot be leaked out, wrapping that in the security that’s necessary to enable the media and entertainment companies to feel comfortable with that, but now you can transcode it, optimize the delivery, and auto-detect the device that it’s being sent to.”

Csathy also sais that the move to the cloud is the next evolution of video encoding.

“In the next three years, I see the majority or workflows going into the cloud. You will always have some behind the firewall, but it will be a gradual transition. Once the companies get comfortable with it after getting a taste of it, then more and more of the workflow will go there,” he adds.

Listen the entire interview below.